Pono, a beautiful Hawaiian word, has multiple meanings. Basically, it means respectful, correct, goodness, uprightness, and moral. In this case, it is in the context of respecting the islands of Hawaii. The basic concept evolved with climate change, and the effects being found in the increase of tourism by the Island of Hawaii Visitors Bureau and Hawaii County.
The intent is to encourage safe, responsible and respectful tourism. The principles cover a wide range of situations for visitors and residents as well. Read more and take the Pono Pledge.
I will mindfully seek wonder, but not wander where I do not belong.
I will malama (care for) land and sea, and admire wildlife only from afar.